Why Parking Lot Maintenance is Important for Curb Appeal
It can be surprising to notice how much attention many stores and restaurants pay to maintaining their interiors. They will not tolerate a stain on the carpet, a broken floor tile, dirty paint or dusty windowsill.
It is also surprising how many of these same business owners ignore the condition of their parking lots. Parking spaces may be impossible to determine due to faded lines. Customers routinely park in “no-parking” areas because pavement markings are too faint to read. Potholes pose tripping hazards to customers trying to make their way inside. Many car stops have been knocked out of position.
In short, the parking lot lacks curb appeal.
Curb appeal is not just something that a homeowner needs to sell their home for the best price in the least time. It is also important for retail businesses.
People tend to form a perception of a business (or home) that is based on their first impression. With a business, that first impression is usually the appearance of its parking lot. If your parking lot features asphalt that has faded to gray, areas of obvious damage and missing or faded pavement markings, your customers will perceive your business in a more negative light than if your lot was in excellent repair.
Maintaining your parking lot is far less costly than replacing your asphalt surface. Without necessary maintenance, the life of your pavement will be dramatically reduced. In addition, there are other costs that should be considered. Resurfacing will mean closing your lot, and even if the contractor can perform the job a section at a time, it will still reduce the number of available spaces as well as disrupt traffic patterns. Some customers will pass you by rather than deal with the noise and confusion that is sometimes present during a resurfacing job, so you should also consider the sales you could potentially lose.
Parking lot maintenance is quite cost-effective, typically involving repairs, sealcoating and pavement markings. A routine maintenance program can do a great deal to improve the curb appeal of your business — and elevate the perception potential customers have of your entire operation.
If you would like assistance in improving the curb appeal of your business through parking lot maintenance, contact MCE Dirtworks today. We are a full-service asphalt contractor located in Cape Cod. We also handle excavations, snow removal and site work. You can call us at 508-240-5541, or use our online form to request your free quote.